Service Description – Scale by Rakhnianskii
Version: 1.0.0
Last updated: March 27, 2025
Application ID: 1735457580473494

Overview

SCALE is a turnkey business scaling system that fights for every client, turning every dollar of advertising budget into profit.

Our platform integrates with the WhatsApp Business API to provide a complete solution for business automation and growth.

Key Features

1. Integration with WhatsApp Business API

• Access to WhatsApp Business API is provided through our certified Meta Business Solution Provider partnership.
• Full connection to the official WhatsApp Business API
• Sending and receiving text messages, media files, and documents
• Support for message templates approved by Meta
• Automatic message delivery in compliance with WhatsApp limits and policies
• Tracking delivery and read statuses

2. Communication Automation

• Customizable triggers for sending messages
• Personalized message sequences
• Automatic responses to popular queries
• Routing messages to the right employees
• Audience segmentation for targeted communication

3. Analytics and Optimization

• Detailed reports on message delivery and opening
• Analysis of campaign and template effectiveness
• Conversion and interaction statistics
• A/B testing for message optimization
• Information on the most effective campaigns

4. Integration with Meta Business

• Synchronization with Facebook Business Manager
• Management of WhatsApp Business Account
• Access to Meta analytics for marketing decisions
• Connection between advertising campaigns and WhatsApp communications
• Attribution tracking to determine sales funnel effectiveness

Technical Information

Integration Requirements

• Active account in Facebook Business Manager
• Registered and approved WhatsApp Business Account (WABA)
• Phone number for use with WhatsApp Business API
• Meta business verification (recommended)
• API access with administrator rights

Security

• Data encryption during transmission and storage
• Multi-factor authentication for dashboard access
• Regular data backups
• 24/7 security monitoring
• Compliance with industry security standards

API Limitations

• Message sending limits apply according to WhatsApp policies
• Restrictions on bulk sending based on template categories
• Compliance with the 24-hour window for service messages
• Requirements for template format and content
• Limitations on the frequency of marketing messages

Getting Started

Connection Process

• Create a SCALE account
• Connect your Facebook Business Manager
• Set up and verify WABA
• Integrate the phone number
• Create and confirm message templates
• Set up webhooks for notifications
• Test the system in sandbox mode
• Launch in production mode

Technical Support

We provide the following technical support channels:

• Email: support@rakhnianskii.com
• Documentation: https://swagger.rakhnianskii.com

Compliance and Recommendations

WhatsApp Commerce Policy

When using SCALE, it is necessary to comply with the WhatsApp Commerce Policy, including:

• Prohibition on selling prohibited goods and services
• Requirements for providing company information
• Restrictions on collecting personal data
• Policies regarding adult content
• Rules regarding notifications and subscriptions

Template Creation Recommendations

For successful template approval, it is recommended to:

• Use clear and direct wording
• Avoid generic phrases that could be used for spam
• Do not place variables at the beginning or end of the message
• Include the company or brand name in the template text
• Provide specific examples for each variable
• Choose the appropriate template category (marketing, utility, authentication)

Recommendations for Improving Deliverability

• Maintain high message read rates
• Avoid sending identical messages to a large number of users at once
• Use personalization to increase relevance
• Send messages at optimal times
• Regularly update and test templates
• Monitor block and complaint rates

Service Pricing

The cost of using the SCALE service includes:

• Monthly subscription fee for platform access
• Message fees according to Meta’s Conversation-Based Pricing
• Payment for additional services and integrations
• Option to choose a pricing plan based on message volume

Exact pricing is provided individually and depends on the region, volume, and type of messages.

Limitation of Liability

This service description is provided for informational purposes only and does not form part of any contractual obligations. RAKHNIANSKII LTD does not guarantee the availability of all described features and may change them without prior notice. The actual set of features, performance, and availability of the service may vary depending on various factors, including changes in Meta/WhatsApp policies and technical limitations.

For complete information on limitations of liability, warranties, and legal obligations, please refer to our Terms of Use at: https://rakhnianskii.com/terms.

Company Details

• Legal name: RAKHNIANSKII LTD, 16372941
• Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ
• Registered in UNITED KINGDOM
• Email: support@rakhnianskii.com
• Website: https://rakhnianskii.com
• Phone: +44 (0) 7938 836206

SCALE integrates with WhatsApp Business API through an authorized Meta Business Solution Provider. SCALE itself is not an official partner of Meta Platforms Inc. or WhatsApp LLC. All mentions of integrations are for technical description purposes.